Using service to outperform the competition. (Service Quality Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1991. The length of the article is 1311 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks that develop customer satisfaction and service quality programs gain an important strategic competitive advantage. Some guidelines for the successful implementation of such programs are: the setting up of a systematic system for monitoring customer satisfaction, the identification of customers' high priority service needs, and the establishment of realistic service standards consistent with customers' requirements and a bank's ability to deliver.

Citation Details
Title: Using service to outperform the competition. (Service Quality Resource)
Author: Susan B. Wood
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n9 Page: p37(2)

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