Public relations: new priority for banks today. (Public Relations): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1991. The length of the article is 1242 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Effective public relations plays a crucial role in bank management today. Heightened public concern over the financial stability of the industry makes it necessary for individual banks to defend their credibility before negative publicity affects an institution's reputation. Strategic issues management, protection of corporate identity, and appropriate communications strategies during crisis are valuable techniques for defusing customer concern.

Citation Details
Title: Public relations: new priority for banks today. (Public Relations)
Author: George M. Morvis
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n9 Page: p44(2)

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