Predicting brand commitment: an empirical test of Rusbult's investment model. (C.E. Rusbult): An article from: Mid-Atlantic Journal of Business

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Citation Details
Title: Predicting brand commitment: an empirical test of Rusbult's investment model. (C.E. Rusbult)
Author: Paul D. Geyer
Publication:Mid-Atlantic Journal of Business (Refereed)
Date: June 1, 1991
Publisher: Stillman School of Business
Volume: v27 Issue: n2 Page: p129(9)

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