Marketers address critical issues.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1991. The length of the article is 679 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The increasing involvement of bank marketers in overall bank management is making these marketing executives look beyond traditional marketing concerns to issues that concern the banking industry in general. Many marketers are knowledgeable about legislative issues, such the Community Reinvestment Act, the Home Mortgage Disclosure Act and the Americans With Disabilities Act. Other concerns include gaining a competitive advantage and enhancing the public's perception of the industry. The Bank Marketing Assn is striving to help its members become better informed and address issues critical to the banking industry.

Citation Details
Title: Marketers address critical issues.
Author: J. Douglas Adamson
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1991
Publisher: Bank Marketing Assn.
Volume: v23 Issue: n11 Page: p44(1)

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