Reviewing your advertising agency. (how banks should conduct a review and selection of a suitable advertising agency) (Advertising): An article from: Bank Marketing
Book Details
Author(s)Joe Kotowski
PublisherBank Marketing Assn.
ISBN / ASINB00092K3CE
ISBN-13978B00092K3C0
AvailabilityAvailable for download now
Sales Rank13,147,446
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1992. The length of the article is 1647 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks that are searching for a suitable advertising agency should conduct a an exhaustive agency review. It is important to include the existing agency in the list of agencies to be invited to participate in the review. Planning the review will involve the bank's self-assessment of its specific marketing needs, and preferred account size and compensation method. The agency's location and extent of financial experience should also be weighed. Agencies under consideration must be contacted by the bank upon initiation of the bidding process. An internal screening structure should have been set up at this point. Questionnaires should be sent to all potential agencies. On-site visits to agencies under consideration should be conducted during the period subsequent to the first screening and prior to the final presentations. Selected agencies should be sent uniform copies of the 'rules of engagement' for the presentations.
Citation Details
Title: Reviewing your advertising agency. (how banks should conduct a review and selection of a suitable advertising agency) (Advertising)
Author: Joe Kotowski
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n7 Page: p68(2)
Distributed by Thomson Gale
From the supplier: Banks that are searching for a suitable advertising agency should conduct a an exhaustive agency review. It is important to include the existing agency in the list of agencies to be invited to participate in the review. Planning the review will involve the bank's self-assessment of its specific marketing needs, and preferred account size and compensation method. The agency's location and extent of financial experience should also be weighed. Agencies under consideration must be contacted by the bank upon initiation of the bidding process. An internal screening structure should have been set up at this point. Questionnaires should be sent to all potential agencies. On-site visits to agencies under consideration should be conducted during the period subsequent to the first screening and prior to the final presentations. Selected agencies should be sent uniform copies of the 'rules of engagement' for the presentations.
Citation Details
Title: Reviewing your advertising agency. (how banks should conduct a review and selection of a suitable advertising agency) (Advertising)
Author: Joe Kotowski
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n7 Page: p68(2)
Distributed by Thomson Gale
