Coordinate what you communicate: developing an associationwide communication plan.: An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on July 1, 1994. The length of the article is 2240 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Any association that aspires to implement any type of strategic plan should also develop a communication plan. Such a plan should jibe precisely with the association's policies and objectives. Drafting a communication plan usually gives the association an opportunity to reevaluate and refocus its efforts, as well as to identify its target audience. Thus, a good communication plan will result in more effective written material. The communictation planning process undertaken by the American College of Healthcare Executives is presented.

Citation Details
Title: Coordinate what you communicate: developing an associationwide communication plan.
Author: Lynn D. Kahn
Publication:Association Management (Magazine/Journal)
Date: July 1, 1994
Publisher: American Society of Association Executives
Volume: v46 Issue: n7 Page: p83(4)

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