Making POS debit happen in the marketplace: a case in history. (point-of-sale debit cards): An article from: Bank Marketing
Book Details
Author(s)James Desrosier
PublisherBank Marketing Assn.
ISBN / ASINB00092LC4C
ISBN-13978B00092LC41
AvailabilityAvailable for download now
Sales Rank13,354,134
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1994. The length of the article is 3542 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Point-of-sale (POS) debit cards, otherwise known as supercharged ATM cards, have become quite popular that the total POS debt transactions for a particular month reached 56 million. However, pundits are predicting that this figure is nothing compared to the volume of transactions in the near future. According to 'POS Market Data Book,' on-line debit transactions will multiply fifteenfold to a whopping 450 million by the year 2000. Taking advantage of this, MasterCard conducted a major pilot marketing program for the Maestro on-line debit card of its US Debit Services Division. The preliminary marketing effort resulted in increased Maestro transaction in such participating businesses as Purity, BayBank and Yankee 24. The success of the pilot study demonstrates the importance of a consistent and well-executed marketing in gaining success in the debit industry.
Citation Details
Title: Making POS debit happen in the marketplace: a case in history. (point-of-sale debit cards)
Author: James Desrosier
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n7 Page: p93(6)
Distributed by Thomson Gale
From the supplier: Point-of-sale (POS) debit cards, otherwise known as supercharged ATM cards, have become quite popular that the total POS debt transactions for a particular month reached 56 million. However, pundits are predicting that this figure is nothing compared to the volume of transactions in the near future. According to 'POS Market Data Book,' on-line debit transactions will multiply fifteenfold to a whopping 450 million by the year 2000. Taking advantage of this, MasterCard conducted a major pilot marketing program for the Maestro on-line debit card of its US Debit Services Division. The preliminary marketing effort resulted in increased Maestro transaction in such participating businesses as Purity, BayBank and Yankee 24. The success of the pilot study demonstrates the importance of a consistent and well-executed marketing in gaining success in the debit industry.
Citation Details
Title: Making POS debit happen in the marketplace: a case in history. (point-of-sale debit cards)
Author: James Desrosier
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n7 Page: p93(6)
Distributed by Thomson Gale
