Understanding investor relations.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1992. The length of the article is 2780 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The main task of bank investor relations (IR) professionals is to report the organization's financial situation to investors, analysts and other significant audiences. Although the purpose of IR remains unchanging, its practice is gradually evolving in response to the growing activism of investors and financial scrutiny in the press. The IR of the 1990s is an integration of concepts from IR and other disciplines, including marketing and business communications. The ideal bank IR, according to a financial analyst, is one who is as skilled in financial matters as a CPA, as knowlegeable in legal issues as an attorney, and as effective in communications as a public relations professional. The IR strategies of First Commerce Corp of New Orleans, First Tennessee National Corp, Barnett Banks, BankAmerica and NationsBank are discussed.

Citation Details
Title: Understanding investor relations.
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n8 Page: p22(4)

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