Nine ways to add value to your customer seminars. (Service Quality Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1992. The length of the article is 2409 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The use of seminars to inform customers about financial planning strategies is an effective way to combine astute promotional marketing with good customer service. Customer seminars enable banks to market fee-generating investment products to customers, while providing non-customers a positive impression about their commitment to customer services. Moreover, customer seminars can help enhance the ability of banks to comply with the provisions of the Community Reinvestment Act. Steps that can be taken to emsure the success of a customer seminar program include inviting outside experts to participate, employing integrated marketing strategies to boost attendance, and developing a system for measuring the response rate to seminar offers. Other useful guidelines are building customer commitment to attend by issuing invitations and requiring reservations, videotaping seminar proceedings and using tie-ins, and encouraging customers to bring friends.

Citation Details
Title: Nine ways to add value to your customer seminars. (Service Quality Resource)
Author: Karen J. Marchetti
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1992
Publisher: Bank Marketing Assn.
Volume: v24 Issue: n11 Page: p36(3)

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