Turning swords into market shares. (Baxter International teams up with Russia's NIIAP): An article from: Chief Executive (U.S.)
Book Details
Author(s)Richard N. Perle, Martin Cannon
PublisherChief Executive Publishing
ISBN / ASINB00092SDVW
ISBN-13978B00092SDV3
AvailabilityAvailable for download now
Sales Rank11,487,517
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on May 1, 1993. The length of the article is 2386 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The joint venture between American manufacturer Baxter International and Russian firm NIIAP demonstrates that it is possible to tap the substantial military resources of the former Soviet Union and gain entry into the potentially profitable Russian consumer market. Baxter, maker of medical equipment and supplies, teamed-up with the former manufacturer of missile-guidance systems NIIAP to form MosMed. The new joint-venture is a majority-owned ruble business that produces surgical instruments using local equipment, supplies and labor. This experience suggests that converting Soviet military enterprises into commercial goods manufacturers may be done more effectively by forming joint ventures that make Western quality products more affordable to the Russian masses through the combination of US technology and commercial skills and Russian production capabilities, rather than by pursuing scarce hard-currency-driven business opportunities in the country.
Citation Details
Title: Turning swords into market shares. (Baxter International teams up with Russia's NIIAP)
Author: Richard N. Perle
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 1993
Publisher: Chief Executive Publishing
Issue: n85 Page: p38(4)
Distributed by Thomson Gale
From the supplier: The joint venture between American manufacturer Baxter International and Russian firm NIIAP demonstrates that it is possible to tap the substantial military resources of the former Soviet Union and gain entry into the potentially profitable Russian consumer market. Baxter, maker of medical equipment and supplies, teamed-up with the former manufacturer of missile-guidance systems NIIAP to form MosMed. The new joint-venture is a majority-owned ruble business that produces surgical instruments using local equipment, supplies and labor. This experience suggests that converting Soviet military enterprises into commercial goods manufacturers may be done more effectively by forming joint ventures that make Western quality products more affordable to the Russian masses through the combination of US technology and commercial skills and Russian production capabilities, rather than by pursuing scarce hard-currency-driven business opportunities in the country.
Citation Details
Title: Turning swords into market shares. (Baxter International teams up with Russia's NIIAP)
Author: Richard N. Perle
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: May 1, 1993
Publisher: Chief Executive Publishing
Issue: n85 Page: p38(4)
Distributed by Thomson Gale
