Target marketing comes of age. (Micromarketing Resource): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1993. The length of the article is 2540 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks recognize that a targeted database marketing may be the best approach in reaching out to small businesses. Through the application of small-business customer databases in identifying small-business customers, and determining their product use and profile, banks can effectively conduct market targeting initiatives. Target marketing provides banks with such long-term benefits as reduced new-business acquisition costs, higher customer retention rate, and increased customer satisfaction. The successful target marketing efforts of First Tennessee Bank, KeyBanks and Pittsburgh National Bank are testaments to the potentials of this technique in developing relationships with small businesses.

Citation Details
Title: Target marketing comes of age. (Micromarketing Resource)
Author: Randall B. Bean
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n5 Page: p27(3)

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