Boomers want it all - now! (baby boomer generation): An article from: Bank Marketing
Book Details
Author(s)Phil Goodman
PublisherBank Marketing Assn.
ISBN / ASINB00092SM4K
ISBN-13978B00092SM41
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1993. The length of the article is 3506 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks need to refocus their marketing efforts if they are to succeed in persuading the spendthrift baby boomer generation to make greater use of the financial services banks offer. This generation, which encompasses people aged between 28 and 46 years, represents an increasingly affluent market segment with an estimated total annual income of over a trillion dollars. Unfortunately, less than 25% of all banks have developed special marketing programs aimed at the unique mind-set of baby boomers. Instead, the majority of banks have opted to treat members of this generation as they have other aging customers, mistakenly assuming that boomers will act in much the same way as their more thrift-conscious parents. What banks need to do is to recognize that the boomer generation will not become more savings-conscious unless banks go out of their way to provide customized financial packages that meet the specific needs and interests of boomers.
Citation Details
Title: Boomers want it all - now! (baby boomer generation)
Author: Phil Goodman
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n2 Page: p16(5)
Distributed by Thomson Gale
From the supplier: Banks need to refocus their marketing efforts if they are to succeed in persuading the spendthrift baby boomer generation to make greater use of the financial services banks offer. This generation, which encompasses people aged between 28 and 46 years, represents an increasingly affluent market segment with an estimated total annual income of over a trillion dollars. Unfortunately, less than 25% of all banks have developed special marketing programs aimed at the unique mind-set of baby boomers. Instead, the majority of banks have opted to treat members of this generation as they have other aging customers, mistakenly assuming that boomers will act in much the same way as their more thrift-conscious parents. What banks need to do is to recognize that the boomer generation will not become more savings-conscious unless banks go out of their way to provide customized financial packages that meet the specific needs and interests of boomers.
Citation Details
Title: Boomers want it all - now! (baby boomer generation)
Author: Phil Goodman
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n2 Page: p16(5)
Distributed by Thomson Gale
