How to market financial services to women. (includes related article) (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1993. The length of the article is 3308 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial services companies are starting to recognize the importance of women as a consumer group. Factors such as the growing number of female heads-of-households, businesswomen and blended families, as well as women's increasing earning power and longevity, are compelling bankers, brokers and other providers of financial services to rethink their marketing strategies to these consumers. Some large companies have even commissioned in-depth studies to gain a better understanding of this market segment's financial services needs. Furthermore, many are abandoning the traditional strategy of targeting only wealthy widows and divorcees and are focusing on the general female population. Norwest Bank Denver, for instance, has created the Women's Banking Center to cater to the financing needs of women consumers.

Citation Details
Title: How to market financial services to women. (includes related article) (Cover Story)
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n7 Page: p21(5)

Article Type: Cover Story

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