Information overload. (Information Center Issues): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on July 1, 1993. The length of the article is 1251 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Information Center (IC) of the Bank Marketing Assn (BMA) offers several research services and products related to financial services marketing for a fee. The Financial Industry Information Service data base provides an extensive collection of English language information regarding various topics in the financial services field. 'TrendWatch' offers a complete compilation of all articles that have appeared in each issue of BMA's Marketing Update newsletter. The Marketing Plan Builders service provides information that can help bank marketers penetrate high-potential new markets. This service assists in the development of a marketing program specifically for emerging micro markets. The DIALOG ALERT Service is designed to help banks keep track of current marketing developments.

Citation Details
Title: Information overload. (Information Center Issues)
Author: Alyson Danowski
Publication:Bank Marketing (Magazine/Journal)
Date: July 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n7 Page: p89(2)

Distributed by Thomson Gale