Even the best and brightest couldn't raise a candidacy from the living dead. (evaluation of political advertising): An article from: Campaigns & Elections

This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on August 1, 1993. The length of the article is 678 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Media consultants view the political campaign ads of Democratic loser Bob Krueger during the special US Senate elections largely as an exercise in futility. They stated that the ads themselves were imaginative and well-planned but the problem lay not in the medium but in the candidate they were supposed to sell. They said that no amount of advertising would generate votes for Kreuger's lackluster record.

Citation Details
Title: Even the best and brightest couldn't raise a candidacy from the living dead. (evaluation of political advertising)
Author: Rob Allyn
Publication:Campaigns & Elections (Refereed)
Date: August 1, 1993
Publisher: Campaigns & Elections, Inc.
Volume: v14 Issue: n3 Page: p36(3)

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