Marketing your practice: intra or inter marketing? (accounting practice): An article from: The National Public Accountant

This digital document is an article from The National Public Accountant, published by National Society of Public Accountants on September 1, 1993. The length of the article is 1940 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The recessionary economic climate has severely affected the practice of many accounting practitioners. In today's intensely competitive environment, intra- and inter-marketing approaches have significantly helped many accounting firms obtain the competitive edge needed to survive. Intra-marketing involves the cultivation of client loyalty, increased profile, a closer working relationship with clients and collective efforts within the firm itself. Inter-marketing involves developing strategic marketing activities targeted to non-clients at the regional and national levels.

Citation Details
Title: Marketing your practice: intra or inter marketing? (accounting practice)
Author: Tammy A. Linn
Publication:The National Public Accountant (Magazine/Journal)
Date: September 1, 1993
Publisher: National Society of Public Accountants
Volume: v38 Issue: n9 Page: p31(3)

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