Is your focus too narrow? (investment advice services of banks offering mutual funds): An article from: Bank Marketing
Book Details
Author(s)A. Stewart Rose
PublisherBank Marketing Assn.
ISBN / ASINB00092SP8S
ISBN-13978B00092SP89
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1993. The length of the article is 1420 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Amutual fund marketing strategy that not only considers the short-term income needs of customers but also factors their long-term investment needs is bound to succeed. Such a strategy should make bank depositors aware of potential financial hurdles in the future and educate them on how to address these difficulties. Under this marketing program, bank employees are not supposed to immediately offer mutual funds as an investment instrument for bank depositors. Instead, they should help customers study their long-range financial standing in order to determine what investment is appropriate. If mutual funds are found to meet the investment needs of customers, only then should a mutual fund pitch be made. This comprehensive marketing strategy, incorporating investment advice for the long-term financial needs of customers, makes banks more competitive in the mutual funds arena.
Citation Details
Title: Is your focus too narrow? (investment advice services of banks offering mutual funds)
Author: A. Stewart Rose
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n8 Page: p17(4)
Distributed by Thomson Gale
From the supplier: Amutual fund marketing strategy that not only considers the short-term income needs of customers but also factors their long-term investment needs is bound to succeed. Such a strategy should make bank depositors aware of potential financial hurdles in the future and educate them on how to address these difficulties. Under this marketing program, bank employees are not supposed to immediately offer mutual funds as an investment instrument for bank depositors. Instead, they should help customers study their long-range financial standing in order to determine what investment is appropriate. If mutual funds are found to meet the investment needs of customers, only then should a mutual fund pitch be made. This comprehensive marketing strategy, incorporating investment advice for the long-term financial needs of customers, makes banks more competitive in the mutual funds arena.
Citation Details
Title: Is your focus too narrow? (investment advice services of banks offering mutual funds)
Author: A. Stewart Rose
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n8 Page: p17(4)
Distributed by Thomson Gale
