Three keys to competitive intelligence. (Cover Story): An article from: Bank Marketing
Book Details
Author(s)
Janet L. Myers
Publisher
Bank Marketing Assn.
ISBN / ASIN
B00092SP9C
ISBN-13
978B00092SP96
Availability
Available for download now
Marketplace
United States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1993. The length of the article is 2429 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: An effective competitive intelligence strategy requires three essential activities. The first of these is the collection of competitive information. Possible sources include current competitors, public records, the media, community organizations, referrals, prospects, customer-advisory councils and customers. People who may be involved in the collection are sales and business development staff, sales managers, directors, officers, new account personnel, tellers, customer services representatives and the marketing department. The second activity is the dissemination of the gathered information. Channels that may be used for sharing are bank departments, bank branches, bank regions, sales meetings and briefings/debriefings. The last activity is the application of competitive intelligence. Information may be used to generate action, guide product development, determine market focus and plan long-term strategies.
Citation Details
Title: Three keys to competitive intelligence. (Cover Story)
Author: Janet L. Myers
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n8 Page: p28(5)
Article Type: Cover Story
Distributed by Thomson Gale
From the supplier: An effective competitive intelligence strategy requires three essential activities. The first of these is the collection of competitive information. Possible sources include current competitors, public records, the media, community organizations, referrals, prospects, customer-advisory councils and customers. People who may be involved in the collection are sales and business development staff, sales managers, directors, officers, new account personnel, tellers, customer services representatives and the marketing department. The second activity is the dissemination of the gathered information. Channels that may be used for sharing are bank departments, bank branches, bank regions, sales meetings and briefings/debriefings. The last activity is the application of competitive intelligence. Information may be used to generate action, guide product development, determine market focus and plan long-term strategies.
Citation Details
Title: Three keys to competitive intelligence. (Cover Story)
Author: Janet L. Myers
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n8 Page: p28(5)
Article Type: Cover Story
Distributed by Thomson Gale
