Back to school! (marketing student-targeted products) (Information Center Issues): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1993. The length of the article is 879 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The opening of the new school year brings to mind the marketing strategies used by banks in promoting their student-targeted products. In marketing their student loan programs, Meridian Bank and Maine Savings Bank employed creative promotional strategies. While Meridian used a big pair of headphones and the tag line 'Listen closely to some sound advice...,' Maine Savings gave out brochures announcing 'The American Dream: A college education for your children.' Wachovia Student Financial Services, on the other hand, promoted their student loans by providing extra services for loan holders. Banks peddling savings accounts and trust funds for education, meanwhile, target parents of young children. These include First Chicago, Maine Savings Bank and Manilabank. Banks and credit-card companies are also promoting their checking accounts and credit cards in the hope of establishing long-term customer relationships with students.

Citation Details
Title: Back to school! (marketing student-targeted products) (Information Center Issues)
Author: Alyson Danowski
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n9 Page: p75(2)

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