Bank marketing in the year 2000. (The Last Word): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1993. The length of the article is 656 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: An ordinary bank marketing department in the year 2000 will be largely shaped by the technological investments made during the early 1990s. This will mean that there will be less paper work than ever before and that the bank marketing unit will have less staff members than its present-day counterparts. As a result of the big investments in technology, these staffers and their manager will be connected to the most high-profile vendors and consultants in the banking industry. Direct access to the research and creative know-how of faraway-located experts will not be limited anymore. These enhanced technological capabilities, coupled with the drive for improved efficiency and industry consolidation, will make marketing easier and less costly than it is in the 1990s. In order for marketing professionals to survive in the future, they should be generalists, technologically skilled and well-versed in the language of the bank, the copywriter and the customer.

Citation Details
Title: Bank marketing in the year 2000. (The Last Word)
Author: L. Biff Motley
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n9 Page: p78(1)

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