The "new" legal market: who are they?: An article from: Bank Marketing
Book Details
Author(s)Alan R. Olson
PublisherBank Marketing Assn.
ISBN / ASINB00092T3W0
ISBN-13978B00092T3W0
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1993. The length of the article is 2676 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Changes in the legal market present vast opportunities for bank marketers attempting to target this sector. These developments include the expansion and maturation of the market, the tendency of lawyers and law firms to improve their services, the rapid segmentation of the market, and the growing interest of law firm managers and legal organizations in business-oriented and benefits-oriented financial products and services. These trends can greatly help marketers in making their marketing goals, plans and strategies aimed at the market. The decision-making process in law firms should also be a factor in formulating a marketing approach. Bank marketing strategies should stress the credentials and history of both the bank and the representative of the bank. Their specialized experience with lawyers and references may also be of value when dealing with potential legal clients. Hard selling and getting involved in office politics should be avoided.
Citation Details
Title: The "new" legal market: who are they?
Author: Alan R. Olson
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n10 Page: p14(5)
Distributed by Thomson Gale
From the supplier: Changes in the legal market present vast opportunities for bank marketers attempting to target this sector. These developments include the expansion and maturation of the market, the tendency of lawyers and law firms to improve their services, the rapid segmentation of the market, and the growing interest of law firm managers and legal organizations in business-oriented and benefits-oriented financial products and services. These trends can greatly help marketers in making their marketing goals, plans and strategies aimed at the market. The decision-making process in law firms should also be a factor in formulating a marketing approach. Bank marketing strategies should stress the credentials and history of both the bank and the representative of the bank. Their specialized experience with lawyers and references may also be of value when dealing with potential legal clients. Hard selling and getting involved in office politics should be avoided.
Citation Details
Title: The "new" legal market: who are they?
Author: Alan R. Olson
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1993
Publisher: Bank Marketing Assn.
Volume: v25 Issue: n10 Page: p14(5)
Distributed by Thomson Gale
