Assortment planning: developing a merchandise mix to satisfy customer appetites.: An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on October 1, 1993. The length of the article is 2850 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The analysis of a retailer's business market's complete category assortments is the key step in developing a merchandise mix that will cater to consumer satisfaction. By taking a broader view of the market, a retailer can develop the right assortment that will be profitable. The breadth of a retailer's product inventory must be enhanced by the number of products carried in each product category.

Citation Details
Title: Assortment planning: developing a merchandise mix to satisfy customer appetites.
Author: Walter E. Johnson
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: October 1, 1993
Publisher: National Retail Hardware Association
Volume: v165 Issue: n4 Page: p77(5)

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