Direct marketing forays bolster agency sales rates. (insurance agencies) (Agency Management Review): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on October 25, 1993. The length of the article is 1417 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Some independent insurance agencies are using direct marketing tactics to assist agent sales and marketing growth without limiting the financing for service-connected operations. Properly designed direct marketing programs stimulate consumer purchases, increase agent sales and agency profitability. Multiple-contract direct marketing, although more expensive than single-contact marketing, can be highly advantageous to client prospecting and cross-selling, especially when coordinated with traditional methods.

Citation Details
Title: Direct marketing forays bolster agency sales rates. (insurance agencies) (Agency Management Review)
Author: Edward F. Ryan
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: October 25, 1993
Publisher: The National Underwriter Company
Issue: n43 Page: p25(3)

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