Simultaneous-equation model for estimating consumer risk perceptions, attitudes, and willingness-to-pay for residue-free produce.: An article from: Journal of Consumer Affairs

This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 1993. The length of the article is 6321 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The study develops a theoretical model, which posits a simultaneous structure among three psychological and behavioral constructs, to analyze consumer risk perceptions, attitudes, and behavioral intentions. Results suggest that risk perceptions have a positive and significant effect on consumers' attitude toward pesticide use, which in turn influence their risk perceptions and willingness-to-pay for residue-free fresh produce and vice-versa. The linkage between risk perceptions and willingness-to-pay, however, is not empirically significant as expected. Results suggest that education programs which address the food safety issues need to target female, black, middle-aged, and less educated consumers. (Reprinted by permission of the publisher.)

Citation Details
Title: Simultaneous-equation model for estimating consumer risk perceptions, attitudes, and willingness-to-pay for residue-free produce.
Author: Chung L. Huang
Publication:Journal of Consumer Affairs (Refereed)
Date: December 22, 1993
Publisher: American Council on Consumer Interests
Volume: v27 Issue: n2 Page: p377(20)

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