Integrated communication offers competitive edge. (includes related articles): An article from: Bank Marketing
Book Details
Author(s)Dan Logan
PublisherBank Marketing Assn.
ISBN / ASINB00092WEMG
ISBN-13978B00092WEM3
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1994. The length of the article is 2379 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Banks have to continually compete to gain a share in the financial services market. Competing to build lifelong customer relations requires communicating to frontline employees about providing the right service to the right customer. Integrated Marketing Communications is a process of understanding the targeted customer, one's sales process and applying it to all marketing functions to improve communications with the sales force, the customers and the employees. A bank's ability to offer an overall banking solution should be highlighted to distinguish it from its competitors. The sales team must be empowered by equipping them with two-way communication tools which would enable them to develop relationships with their prospects. Employees must also be educated about the selling process.
Citation Details
Title: Integrated communication offers competitive edge. (includes related articles)
Author: Dan Logan
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n5 Page: p63(3)
Distributed by Thomson Gale
From the supplier: Banks have to continually compete to gain a share in the financial services market. Competing to build lifelong customer relations requires communicating to frontline employees about providing the right service to the right customer. Integrated Marketing Communications is a process of understanding the targeted customer, one's sales process and applying it to all marketing functions to improve communications with the sales force, the customers and the employees. A bank's ability to offer an overall banking solution should be highlighted to distinguish it from its competitors. The sales team must be empowered by equipping them with two-way communication tools which would enable them to develop relationships with their prospects. Employees must also be educated about the selling process.
Citation Details
Title: Integrated communication offers competitive edge. (includes related articles)
Author: Dan Logan
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n5 Page: p63(3)
Distributed by Thomson Gale
