75 successful marketing ideas.: An article from: Association Management

This digital document is an article from Association Management, published by American Society of Association Executives on August 1, 1994. The length of the article is 4588 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The American Society of Assoc. Executives' Marketing Section has come up with several practical tips on successful marketing. Some of these include techniques on proper product positioning, customer involvement, product innovation, member-driven marketing, market research and cross-selling. Most of the suggestions focus on the larger role of the association in delivering the bulk of marketing-related functions.

Citation Details
Title: 75 successful marketing ideas.
Author: Peggy A. Brock
Publication:Association Management (Magazine/Journal)
Date: August 1, 1994
Publisher: American Society of Association Executives
Volume: v46 Issue: n8 Page: p104(7)

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