Multilines, niche mktg. offer global opportunities. (niche marketing, International Insurance Seminar): An article from: National Underwriter Property & Casualty-Risk & Benefits Management

This digital document is an article from National Underwriter Property & Casualty-Risk & Benefits Management, published by The National Underwriter Company on July 4, 1994. The length of the article is 1067 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Speakers at the 1994 International Insurance Seminar pointed to two contrasting methods insurers can use to boost their international marketing presence: expanding into a multiline company or establishing a particular marketing niche. IAP International Chmn Pierre Labadie said that niche operators are taking market share away from multiline insurers in Europe, however. By using independent distribution channels to reduce costs, multiline insurers have cut advantageous links with the insurance agency system, he said.

Citation Details
Title: Multilines, niche mktg. offer global opportunities. (niche marketing, International Insurance Seminar)
Author: John Jennings
Publication:National Underwriter Property & Casualty-Risk & Benefits Management (Magazine/Journal)
Date: July 4, 1994
Publisher: The National Underwriter Company
Issue: n27 Page: p11(2)

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