What supermarket executives expect from in-store branches. (includes related article): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on September 1, 1994. The length of the article is 3200 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Supermarket executives expect managers and employees of in-store bank branches to possess a dynamic in-the-aisle marketing approach. This means that in-store branch managers and employees should be willing to work in a retail environment and enjoy approaching people in the grocery to discuss services at the in-store branch. They should be able to talk to people enthusiastically but not in an overzealous manner which is offputting for some people. They should learn how to accept rejection from people who do not want to be bothered while shopping. It is also important that workers of the in-store branch develop a camaraderie with employees of the supermarket. Because shoppers value the fact that they can use the services of the bank anytime they want, employees should be willing to work on weekdays and at night.

Citation Details
Title: What supermarket executives expect from in-store branches. (includes related article)
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n9 Page: p77(6)

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