Lifetime donor value: a powerful analysis technique. (Research): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on July 1, 1994. The length of the article is 1372 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Lifetime value analysis is an advanced quantitative method for evaluating the long-term costs of donor acquisition. Among others, it allows nonprofit organizations to determine the best channels for reaching donors, the most effective offers for motivating donors and the best type of 'asks' for their particular cause or campaign. Lifetime value analysis involves the comparison of long-term donor values against long-term costs and the calculation of lifetime donor value/cost ratios. These ratios are particularly useful for ascertaining the attractiveness of campaign mailing lists.

Citation Details
Title: Lifetime donor value: a powerful analysis technique. (Research)
Author: Bruce Campbell
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1994
Publisher: Hoke Communications, Inc.
Volume: v25 Issue: n5 Page: p16(3)

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