Top priority: major donor research. (Research): An article from: Fund Raising Management
Book Details
Author(s)Lawrence J. Fitch
PublisherHoke Communications, Inc.
ISBN / ASINB00092X9M0
ISBN-13978B00092X9M4
AvailabilityAvailable for download now
Sales Rank13,383,763
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on July 1, 1994. The length of the article is 1586 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Hospital fund-raisers need to concentrate their efforts on the cultivation of individual donors, particularly those capable of contributing sizable gifts and bequests. Research is the key to the successful solicitation of gifts from individuals. Prospects must be prequalified by checking out their personal assets, commitment to health causes, interest in the development project being considered and the influence of those entasked with soliciting. Potential donors who are identified through this pre-screening process can then be cultivated through an appropriately formulated appeal for help.
Citation Details
Title: Top priority: major donor research. (Research)
Author: Lawrence J. Fitch
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1994
Publisher: Hoke Communications, Inc.
Volume: v25 Issue: n5 Page: p26(3)
Distributed by Thomson Gale
From the supplier: Hospital fund-raisers need to concentrate their efforts on the cultivation of individual donors, particularly those capable of contributing sizable gifts and bequests. Research is the key to the successful solicitation of gifts from individuals. Prospects must be prequalified by checking out their personal assets, commitment to health causes, interest in the development project being considered and the influence of those entasked with soliciting. Potential donors who are identified through this pre-screening process can then be cultivated through an appropriately formulated appeal for help.
Citation Details
Title: Top priority: major donor research. (Research)
Author: Lawrence J. Fitch
Publication:Fund Raising Management (Magazine/Journal)
Date: July 1, 1994
Publisher: Hoke Communications, Inc.
Volume: v25 Issue: n5 Page: p26(3)
Distributed by Thomson Gale
