Diebold's 'partnership squaretable' improves communications operation. (Diebold Inc.): An article from: Public Relations Quarterly

This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on June 22, 1994. The length of the article is 1575 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Diebold Inc. has successfully applied total quality management and process reengineering principles to its communications department. The company is a Fortune 500 firm that manufactures automated teller machines, physical security products and other self-service systems. Diebold extended its total quality management and reengineering initiatives to the communication function by establishing a 'partnerships squaretable.' This group is composed of communications, purchasing and supplier representatives tasked with shifting from traditional client-supplier relationships toward a partnership. The group meets regularly and aims to improve product quality, cost-effectiveness and understanding of Diebold's corporate culture and evolution. The program benefitted in terms of shared committment, better investor relations, improved marketing communications and media placements and cost-effective printing processes.

Citation Details
Title: Diebold's 'partnership squaretable' improves communications operation. (Diebold Inc.)
Author: Don Eagon
Publication:Public Relations Quarterly (Magazine/Journal)
Date: June 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n2 Page: p37(3)

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