Research finds broadcast editorials continue to wane.: An article from: The Masthead

This digital document is an article from The Masthead, published by National Conference of Editorial Writers on December 22, 1994. The length of the article is 3391 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Observers have noted the steady decline of TV editorials over the years. A study was conducted to determine how many TV stations air editorials and the nature of these editorials and their reasons for airing or not airing them. The results showed that 33% of the respondents said they broadcast editorials while majority did not. Of the stations who do broadcast, editorials are becoming more infrequent. The decision to editorialize is mainly influenced by station ownership and network affiliation.

Citation Details
Title: Research finds broadcast editorials continue to wane.
Author: David Spiceland
Publication:The Masthead (Magazine/Journal)
Date: December 22, 1994
Publisher: National Conference of Editorial Writers
Volume: v46 Issue: n4 Page: p11(5)

Distributed by Thomson Gale