Banks & insurance companies as partners. (includes related article): An article from: Bank Marketing
Book Details
Author(s)Donald Caum
PublisherBank Marketing Assn.
ISBN / ASINB00092XT0W
ISBN-13978B00092XT03
MarketplaceFrance 🇫🇷
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1994. The length of the article is 2439 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The growing interest of bank customers in variable annuities necessitates the creation of a partnership between banks and insurance companies to better serve these individuals. For such a bank-insurer relationship to be successful, several considerations should be addressed. These include communication, legal requirements, actuarial issues, administrative issues and marketing strategy. It is also important to assess the cultural and regulatory issues that may arise from such a relationship. When all these factors have been sufficiently considered, banks should then carefully select an insurance carrier for a variable annuity product. They should assess the financial strength, experience and suitability, marketing help, product design, administrative capability, compensation and other products of candidate insurance companies.
Citation Details
Title: Banks & insurance companies as partners. (includes related article)
Author: Donald Caum
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n10 Page: p45(5)
Distributed by Thomson Gale
From the supplier: The growing interest of bank customers in variable annuities necessitates the creation of a partnership between banks and insurance companies to better serve these individuals. For such a bank-insurer relationship to be successful, several considerations should be addressed. These include communication, legal requirements, actuarial issues, administrative issues and marketing strategy. It is also important to assess the cultural and regulatory issues that may arise from such a relationship. When all these factors have been sufficiently considered, banks should then carefully select an insurance carrier for a variable annuity product. They should assess the financial strength, experience and suitability, marketing help, product design, administrative capability, compensation and other products of candidate insurance companies.
Citation Details
Title: Banks & insurance companies as partners. (includes related article)
Author: Donald Caum
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n10 Page: p45(5)
Distributed by Thomson Gale
