Communicate your marketing plan. (The Last Word): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on October 1, 1994. The length of the article is 694 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The customer contact employees of banks should always be kept informed to make them more productive. This means that they should be educated about each marketing campaign before it is launched and knowledgeable about the expected benefits of such promotions to the bank and its customers, and the advantages of the program or products over the offerings of competitors. Keeping customer contact employees fully informed also requires them to be well-versed about the advertisements or mailers before they are used, and adequately prepared to answer questions that may be asked by customers in response to promotions. In addition, they should be provided with a media schedule. Lastly, they should believe in the value of the program. All these information enable customer contact employees to entertain prospects with full awareness and enthusiasm.

Citation Details
Title: Communicate your marketing plan. (The Last Word)
Author: Phil Hudson
Publication:Bank Marketing (Magazine/Journal)
Date: October 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n10 Page: p64(1)

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