Beyond logistics: supply chain management. (Operations): An article from: Chief Executive (U.S.)

This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on November 1, 1994. The length of the article is 1255 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Supply chain management (SCM) is an important source of competitive advantage. It refers to a broader concept of logistics integration that has the potential to provide savings as well as raise customer service quality and speed. However, despite the customer orientation imperative, many chief executive officers do not prioritize SCM, opting instead to focus on cost reduction, investment, strategic planning and global expansion. Nevertheless, SCM can provide firms with the capability to give customers what they want and when they want it, thus, giving firms a competitive advantage. SCM is based on the goal of delivering flawless services, both basic and unexpected, by maximizing information product flows throughout the entire production and distribution process. This should be supported by important sales and marketing initiatives as well as coordinated logistic and strategic planning.

Citation Details
Title: Beyond logistics: supply chain management. (Operations)
Author: Alfred J. Battaglia
Publication:Chief Executive (U.S.) (Magazine/Journal)
Date: November 1, 1994
Publisher: Chief Executive Publishing
Issue: n99 Page: p48(2)

Distributed by Thomson Gale