Ethics in advertising decisionmaking: implications for reducing the incidence of deceptive advertising.: An article from: Journal of Consumer Affairs
Book Details
Author(s)Joel J. Davis
ISBN / ASINB00092YIUC
ISBN-13978B00092YIU3
AvailabilityAvailable for download now
Sales Rank9,983,188
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Journal of Consumer Affairs, published by American Council on Consumer Interests on December 22, 1994. The length of the article is 8450 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: A survey of 206 advertising professionals assessed the relative influence of four factors (ethics, legal considerations, business considerations, and anticipated approval of management/peers) on decisionmaking about advertising content and policy. Most professionals were influenced only by legal considerations; ethics exerted a relatively minor role. Age and length of professional experience were related to the factor that exerted the dominant influence on an individual's decisionmaking. Those who were youngest and had least professional experience were most influenced by business considerations. Professionals who were slightly older with slightly more experience were most influenced by legal considerations. Finally, those professionals who were the oldest and had the most experience were primarily influenced by ethical considerations. The results are used as basis for identifying specific actions in professional training, advertising agency management, and advertising regulation which have potential to reduce the incidence of deceptive advertising. (Reprinted by permission of the publisher.)
Citation Details
Title: Ethics in advertising decisionmaking: implications for reducing the incidence of deceptive advertising.
Author: Joel J. Davis
Publication:Journal of Consumer Affairs (Refereed)
Date: December 22, 1994
Publisher: American Council on Consumer Interests
Volume: v28 Issue: n2 Page: p380(23)
Distributed by Thomson Gale
From the supplier: A survey of 206 advertising professionals assessed the relative influence of four factors (ethics, legal considerations, business considerations, and anticipated approval of management/peers) on decisionmaking about advertising content and policy. Most professionals were influenced only by legal considerations; ethics exerted a relatively minor role. Age and length of professional experience were related to the factor that exerted the dominant influence on an individual's decisionmaking. Those who were youngest and had least professional experience were most influenced by business considerations. Professionals who were slightly older with slightly more experience were most influenced by legal considerations. Finally, those professionals who were the oldest and had the most experience were primarily influenced by ethical considerations. The results are used as basis for identifying specific actions in professional training, advertising agency management, and advertising regulation which have potential to reduce the incidence of deceptive advertising. (Reprinted by permission of the publisher.)
Citation Details
Title: Ethics in advertising decisionmaking: implications for reducing the incidence of deceptive advertising.
Author: Joel J. Davis
Publication:Journal of Consumer Affairs (Refereed)
Date: December 22, 1994
Publisher: American Council on Consumer Interests
Volume: v28 Issue: n2 Page: p380(23)
Distributed by Thomson Gale
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