Customer service technology: checking your competitive edge.: An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on December 1, 1994. The length of the article is 2097 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks can enhance their competitive advantage by focusing on customer service technology, specifically on-line responses to customers' queries and check orders. Such technologies do not only offer quick service and convenience, but also enable bankers to serve customers quickly and easily. Investments in these new technologies can be made possible by mergers and acquisitions among large banks, but mid-sized banks can also source these technological innovations from external providers.

Citation Details
Title: Customer service technology: checking your competitive edge.
Author: Kaari Swope
Publication:Bank Marketing (Magazine/Journal)
Date: December 1, 1994
Publisher: Bank Marketing Assn.
Volume: v26 Issue: n12 Page: p47(4)

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