Understanding the operational turnaround.: An article from: Industrial Management

This digital document is an article from Industrial Management, published by Institute of Industrial Engineers, Inc. (IIE) on November 1, 1994. The length of the article is 2308 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Strategic turnarounds or improvement programs are generally applied to marketing problems. However, these programs also include issues like customer service, cost reduction and others not related to marketing at all. These programs are ultimately designed for both short- and long-term improvements. The success of such programs do not necessarily involve a single program. Suggestions on how to combine and incorporate programs are given.

Citation Details
Title: Understanding the operational turnaround.
Author: Fred Snyder
Publication:Industrial Management (Magazine/Journal)
Date: November 1, 1994
Publisher: Institute of Industrial Engineers, Inc. (IIE)
Volume: v36 Issue: n6 Page: p1(3)

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