Selling the self: women and the feminine seduction of advertising.: An article from: Women and Language

This digital document is an article from Women and Language, published by George Mason University on March 22, 1994. The length of the article is 4469 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Advertising often uses female seduction to sell products to consumers. By reducing women to objects of visual pleasure, advertisers reinforce the concept of the woman as mere appearance. Some advertisers have tried to avoid the objectification of women by conjuring images of successful career women. However, the use of thin, beautiful, Caucasian women for such advertisements cater to society's expectations of what a woman should look like and thus reinforce male dominance in society.

Citation Details
Title: Selling the self: women and the feminine seduction of advertising.
Author: Kristine Blair
Publication:Women and Language (Refereed)
Date: March 22, 1994
Publisher: George Mason University
Volume: v17 Issue: n1 Page: p20(5)

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