A case study - framing the media's agenda during a crisis. (Exxon Corp.'s public relations management): An article from: Public Relations Quarterly
Book Details
Author(s)Sonya Forte Duhe, Lynn M. Zoch
PublisherPublic Relations Quarterly
ISBN / ASINB00092YY24
ISBN-13978B00092YY27
AvailabilityAvailable for download now
Sales Rank10,757,014
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1994. The length of the article is 2094 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Exxon Corp.'s handling of an oil refinery explosion in Aug. 1993 provides valuable lessons to public relations professionals. At 4:21 AM on Aug. 2, a huge explosion and fire broke out at an Exxon refinery in Baton Rouge, LA. The company did not release any official statements until 7 AM. Although this slow response created confusion, particularly among the families of those involved in the accident, Exxon's public relations team was able to convince the public of the company's proactive stance by noontime. Exxon succeeded in communicating its concern and responsibility for the workers and their families, the community, and even the clean-up crews assigned to deal with the aftermath of the explosion. Company spokespersons also participated heavily in the dissemination of information, acting as a primary source in most of the broadcast stories and newspaper coverage of the accident.
Citation Details
Title: A case study - framing the media's agenda during a crisis. (Exxon Corp.'s public relations management)
Author: Sonya Forte Duhe
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n4 Page: p42(4)
Distributed by Thomson Gale
From the supplier: Exxon Corp.'s handling of an oil refinery explosion in Aug. 1993 provides valuable lessons to public relations professionals. At 4:21 AM on Aug. 2, a huge explosion and fire broke out at an Exxon refinery in Baton Rouge, LA. The company did not release any official statements until 7 AM. Although this slow response created confusion, particularly among the families of those involved in the accident, Exxon's public relations team was able to convince the public of the company's proactive stance by noontime. Exxon succeeded in communicating its concern and responsibility for the workers and their families, the community, and even the clean-up crews assigned to deal with the aftermath of the explosion. Company spokespersons also participated heavily in the dissemination of information, acting as a primary source in most of the broadcast stories and newspaper coverage of the accident.
Citation Details
Title: A case study - framing the media's agenda during a crisis. (Exxon Corp.'s public relations management)
Author: Sonya Forte Duhe
Publication:Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1994
Publisher: Public Relations Quarterly
Volume: v39 Issue: n4 Page: p42(4)
Distributed by Thomson Gale
