Japan PC Consumer Analysis, 2004: Survey of Non-PC Households

This IDC study looked at Internet-enabled mobile phone users who do not own PCs and summarizes the results of a survey conducted on PC usage and purchase sentiment. The survey, Survey on IT Device Usage, was conducted from September to October 2004. Three hundred and ninety people responded to the primary survey and 241 people responded to the secondary survey. Based on the responses, we conducted analysis on the "influence of mobile phone usage on PC purchase sentiment", "factors influencing PC purchase timeframe and purchase budget", "PC vendor image", and so on.

IDC Japan's Personal Computing & Digital Imaging research analyst, Kaori Yamaguchi opines, "Increasing the visibility of the PC vendors is an effective way to promote PC purchase. When non-PC owners have faith in the vendor's reliability, this has a positive effect on purchase budgets."