Paint and decorating: add-ons and project sales put finishing touches on departmental success.: An article from: Do-It-Yourself Retailing

This digital document is an article from Do-It-Yourself Retailing, published by National Retail Hardware Association on January 1, 1995. The length of the article is 983 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Product displays are effective marketing strategies that can contribute to a retailer's profits. Merchandise such as paint can bring in big sales if it is bought with easy add-ons including drop cloths, masking tape, rags, roller brushes, stir sticks, thinner, fume deodorizer, scrapers, sanders and hole fillers. Hardware stores can assure good sales by displaying paint with the add-ons to encourage the costumers to purchase the products as a package. Product demonstrations is also an effective strategy to convince the customer to buy the products.

Citation Details
Title: Paint and decorating: add-ons and project sales put finishing touches on departmental success.
Publication:Do-It-Yourself Retailing (Magazine/Journal)
Date: January 1, 1995
Publisher: National Retail Hardware Association
Volume: v168 Issue: n1 Page: p70(2)

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