Be ready when opportunity knocks. (banking strategy): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1995. The length of the article is 2414 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Bank management should start using imaginative strategies that involve the entire staff to avoid sacrificing long-term profitability. Banks should give up their obsession with quarterly earnings and adopt the 12-step process incorporated into a concept called imagivision. Among the steps are participatory planning, conduct of an organization-wide audit, review of past marketing plans, development of attainable goals and the willingness to make adjustments in case of changes in the environment.

Citation Details
Title: Be ready when opportunity knocks. (banking strategy)
Author: James A. McComb
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n1 Page: p49(4)

Distributed by Thomson Gale