MasterCard members can take advantage of global marketing. (MasterCard International Inc.): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1995. The length of the article is 6335 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: MasterCard International Inc. has inaugurated a global marketing campaign aimed at users of automated teller machines (ATM) and point-of-sale debit services. MasterCard has called its service the "Portable Bank." The campaign will utilize ATM cards and checking account services as locations in which consumers will be taught about the advantages of debit cards. Among the international financial institutions that will participate in MasterCard's advertising campaign are the Bank of New York, ABN Amro and the Bank of Montreal.

Citation Details
Title: MasterCard members can take advantage of global marketing. (MasterCard International Inc.)
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n5 Page: p8(1)

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