The race for market competence. (financial services): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1995. The length of the article is 2713 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks should improve the identification of target markets and delivery of services to customers to retain their competitive edge. The sales and services delivery systems of banks are considered expensive and ineffective since 80% of sales and service activities are provided to customers who have less than 20% of profit potential. A delivery systems should be able to determine the value, potential and needs of various customer groups. Six procedures by which bank branch managers can acquire marketing competence are presented.

Citation Details
Title: The race for market competence. (financial services)
Author: Robert E. Hall
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n5 Page: p73(5)

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