The importance of a sales culture. (banks): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1995. The length of the article is 1176 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks should cultivate a sales culture to maintain their competitive position. The development of an effective sales culture will entail the integrated use of strategy, structure, systems, staff and skills. In a successful sales culture, sales personnel be trained to respond positively to changes and challenges and to actively seek customers' business. The four major factors that should be considered in the development of a sales culture are market trends, customer needs, competition and skills and limitations.

Citation Details
Title: The importance of a sales culture. (banks)
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n5 Page: p89(1)

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