The race: positioning for leadership in technology.: An article from: Canadian Manager
Book Details
Author(s)
Marcel Carrier
Publisher
Canadian Institute of Management
ISBN / ASIN
B00093LQHO
ISBN-13
978B00093LQH2
Availability
Available for download now
Marketplace
United States 🇺🇸
Description
This digital document is an article from Canadian Manager, published by Canadian Institute of Management on March 22, 1995. The length of the article is 749 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Information technology companies must learn how to differentiate themselves from the competition if they want to establish a desirable position in their chosen markets. A firm can only attain a desired position, wherein the company and its products are positively perceived by its target markets, if its offerings can better serve the needs of its customers than its rivals'.
Citation Details
Title: The race: positioning for leadership in technology.
Author: Marcel Carrier
Publication:Canadian Manager (Magazine/Journal)
Date: March 22, 1995
Publisher: Canadian Institute of Management
Volume: v20 Issue: n1 Page: p13(2)
Distributed by Thomson Gale
From the supplier: Information technology companies must learn how to differentiate themselves from the competition if they want to establish a desirable position in their chosen markets. A firm can only attain a desired position, wherein the company and its products are positively perceived by its target markets, if its offerings can better serve the needs of its customers than its rivals'.
Citation Details
Title: The race: positioning for leadership in technology.
Author: Marcel Carrier
Publication:Canadian Manager (Magazine/Journal)
Date: March 22, 1995
Publisher: Canadian Institute of Management
Volume: v20 Issue: n1 Page: p13(2)
Distributed by Thomson Gale
