Filling the information gap. (banking services for women): An article from: Bank Marketing
Book Details
Author(s)Vicki Thomas
PublisherBank Marketing Assn.
ISBN / ASINB00093LWHI
ISBN-13978B00093LWH2
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1995. The length of the article is 2767 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Research shows that men and women differ in the way they approach their finances. As a rule, women seem to be more cautious about the way they handle their money and tend to form strong relationships with financial advisors who have earned their trust. Banks can capitalize on these findings by providing women with the financial information they require and by developing products that are tailored to their financial concerns. Moreover, banks should strive to win the trust of their women customers so that they are regarded as trusted financial advisors as this is likely to foster loyalty.
Citation Details
Title: Filling the information gap. (banking services for women)
Author: Vicki Thomas
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n4 Page: p23(4)
Distributed by Thomson Gale
From the supplier: Research shows that men and women differ in the way they approach their finances. As a rule, women seem to be more cautious about the way they handle their money and tend to form strong relationships with financial advisors who have earned their trust. Banks can capitalize on these findings by providing women with the financial information they require and by developing products that are tailored to their financial concerns. Moreover, banks should strive to win the trust of their women customers so that they are regarded as trusted financial advisors as this is likely to foster loyalty.
Citation Details
Title: Filling the information gap. (banking services for women)
Author: Vicki Thomas
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n4 Page: p23(4)
Distributed by Thomson Gale
