Bridging the confidence gap: here's how banks have been working to help women build their financial confidence. (Cover Story): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1995. The length of the article is 3738 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banks need to pay greater attention to the financial service needs of women customers. This is particularly true in the areas of retirement planning, innovative loan products and educational seminars since women tend to take a greater interest in these matters. Examples of special women-oriented bank marketing programs are profiled. These include programs launched by Meridian Bancorp., First Chicago, Bank of America and Chase Manhattan Bank.

Citation Details
Title: Bridging the confidence gap: here's how banks have been working to help women build their financial confidence. (Cover Story)
Author: Karen Kahler Holliday
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n4 Page: p40(6)

Article Type: Cover Story

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