New twists in image campaigns. (bank advertising): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1995. The length of the article is 3174 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Image advertising is a crucial component of any bank's marketing strategy since it can convey to consumers the bank's goals and its purpose and mission, while providing information on the products and services it offers. Among progressive banks, image advertising translates into one imperative: to show to consumers how the bank interacts with a community. Increasingly, this means demonstrating a bank's willingness to get involved with community projects and showing its support for community concerns by sponsoring sports and arts events.

Citation Details
Title: New twists in image campaigns. (bank advertising)
Author: Catherine Morrall
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1995
Publisher: Bank Marketing Assn.
Volume: v27 Issue: n4 Page: p49(7)

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